In this article you are going to learn everything there is to know about starting your high-ticket dropshipping business.
We are going to cover:
- How expensive does the item have to be, so it is labeled as “high-ticket”?
- The benefits and disadvantages of dropshipping expensive items
- Where to find thousands of verified suppliers.
- The Best Product Niches for your business.
- How to find people who are ready to buy.
Let’s get started.
What products can be considered high ticket?
There is no exact price range for which a product can be a high ticket dropshipping one.
The ideal products are those that give you a 25%-35%+ profit margin after you have covered the price you have bought the item for plus additional expenses such as marketing and advertising costs.
But to make things easy a 300-400$ product would be considered a high ticket one. You don’t need to necessarily pick a 1000$+ plus product, especially in the beginning when you are just starting out.
Here is why.
As a general rule:
The higher the price of a product the higher risk and responsibility you carry, and the fewer numbers you can sell in comparison to a cheaper product.
The goal is for you to have a good profit margin.
Which brings us to the next point.
Is high ticket dropshipping worth it?
As with every business model, you need to look at both sides of the coin in order to see the full picture and make a well-informed decision.
That is why here is a list of both the benefits and disadvantages of selling higher ticket products.
The Benefits of High-Ticket Dropshipping
- High profit margins
- Less time wasted on researching constantly new, trendy products that get oversaturated in a few months.
- You can offer fewer products and can specialize in 1 or 2 high ticket niches.
- By you specializing you will have less competition and be able to get to know the niche in depth which will help you craft a better sales and marketing message.
- And again, by you specializing, you are building a brand and not a business.
The Disadvantages of High-Ticket Dropshipping
- By selling more expensive items, you can’t rely on an impulse buy like with standard low-cost dropshipping items.
- Because you aren’t selling people in a matter of minutes you would need to map a sales funnel and marketing strategy which is time-consuming.
- If you don’t plan on doing everything from the photography, ad campaigns, and writing website copy for your business, you would need to hire an expert to assist you.
- With standard dropshipping the customer has no problem waiting 30+ days. A lot of companies advertise free+ shipping offers on their cheapest items to get the person in their funnel. In you case, your customer would want their 300$+ item as soon as possible.
- This results in higher shipping costs.
- You will have fewer customer support requests, but you would need to provide great customer support to your customers, so you minimize refunds in the thousands range.
Where can you find high ticket products to sell?
With high ticket dropshipping, just like with the standard model, you would need to find verified suppliers and products to choose from.
That is why I have chosen a few of the best tools with which you can contact thousands of verified suppliers and filter by country and product category.
After that we are moving on to the best niches for high ticket products.
But for now, let’s have a look at the best tools that can help you reach thousands of verified suppliers and products.
Some of them can also help you directly upload products to your store because they integrate with most Ecommerce platforms.
With its huge database of items, you can directly upload high ticket dropshipping items to your online store.
What makes Spocket unique is that you can find a lot of items that ship within the US and EU, so you don’t have to wait a whole month and irritate your customers.
It has a free plan.
After that, you can upgrade to 50$ for the pro and 100$ for the empire plan.
Another great Shopify app where you can find thousands of verified suppliers. It is probably one of, if not the most popular app among Shopify dropshippers.
You can join for free and later upgrade to 30$ for the basic and 80$ for the advanced plan.
It is hard not to find what you are looking for with SaleHoo’s 8000+ list of verified suppliers. You can try out their service for free for the first 2 months (60 days).
After that it is a 67$ a year and one option that makes them unique on top of the 8000+ supplier list:
You can pay once 127$ for a Lifetime Plan.
- Sunrise Wholesale Merchandise
Sunrise has a smaller database of suppliers, but one of the best shipping times: 5-7 days. However, their database of 30,000+ products to choose from is not so small after all.
You can join for free for 7 days. After that, it is 49$ a month or 199$ a year to access their database.
- Sell The Trend
No list would be complete without mentioning our own amazing dropshipping app.
Just like the other dropshipping tools, we help you upload products directly to your store, design the images and contact the best suppliers.
What separates us from the rest is our unique A.I technology that helps you find the best trending products, and products in general to add to your store.
Other unique feature we offer is our Facebook audience builder, video ads creator and one click order fulfilment.
At the moment we are offering a 7-Day Free Trial. The Trial is 100% zero risk and give you access to all the features we discussed above.
Here is also a blog post that we have created about the best 25 dropshipping suppliers in the USA specifically.
The Best High-Ticket Product Niches for 2020
The best niches are the ones where people have a strong passion for the subject and the equipment needed is more expensive, but people are still willing to spend the money.
Another great indicator is niches that give people good emotions and speak to who they are, help them stand out, feel special etc.
Here is a list of the most popular ones:
Power& Hand Tools
Sports and Outdoors
Men’s Fashion Watches
Beauty and Personal Care
Pro Tip: If you are going to use Amazon and other huge retailers for research when you click on a department look if they have the option 200$ or above.
There are endless niche opportunities. But here are a few more that are one of the best:
- Home Appliances
- Home Theater Equipment
- Bicycles and Electric bikes
- Novelty Gifts
- Women’s Jewelry
Now you have a lot of options to choose from.
Plus, when you log into one or more of the suggested dropshipping apps you will have a lot more proven categories and products to choose from.
But remember, it is best to choose 1, maybe 2 niches and go all out for the reasons we outlined earlier.
Setting up your store
Because you are going to be selling high ticket products, it is an absolute must to invest in good photography, create a sales funnel, and hire an amazing copywriter who can help you create the ad copy for your product pages and the ads you will be running.
It takes time, patience, and planning to sell someone a more expensive product. Now we can move to one of the most interesting topics about online marketing:
Where to get traffic from.
Marketing Your High-Ticket Product Store
There are two tools we are going to be using to market our products:
- Google Ads
- Facebook Ads
The difference between Google and Facebook ads comes down mainly to the intent of the buyer.
With Google ads your buyer, as we have already discussed, is looking to buy.
With Facebook you are interrupting someone, and you need to “sell” them a bit more. But when done right, Facebook ads are a great way to get new customers.
Let’s quickly go over each one.
Google Ads are one of the best ways to advertise online due to these 2 things:
- Detailed targeting
- Buyers Intent
When you are running a Google Ad, you don’t need to convince as much the buyer why they need the product. When they have typed “buy X product” you can be pretty sure that they want it.
Here are a few simple tips on how to succeed with google ads to get you started:
- Paste the domain address of a competitor in SpyFu to see the keywords they are bidding on and a lot more useful data.
- Familiarize yourself with the platform before spending a single penny (bids, targeting, which ad placements are the most optimal for your goals, etc.), so you have a clear strategy to follow.
- Include different keyword match types, so you have a well-rounded keyword strategy.
Here is a very in-depth article about Google Ads by Neil Patel that will help you get started.
Facebook Ads for Your High-Ticket Dropshipping Business
Here is how Facebook is different from Google Ads:
- Unclear buyers’ intent
- Targeting Interests and audiences instead of keywords.
With Facebook ads, you are interrupting someone instead of them typing in a keyword and coming to you.
You can’t say for sure that that person is a buyer, or guess at what level of the buying cycle they are.
When you select a keyword in Google AdWords, you pretty much know if a person is looking for information, reviews, or looking to buy)
However, if you have done your interest targeting right, you can know that they are at least very interested in your niche.
Also, you can put different tracking code (a pixel) on different pages of your site.
For example, if you put a pixel on the page that appears after someone purchases Facebook will count it as a sale and save that data.
Later you can retarget those people and after the pixel has enough “buyer data”, you can create an audience in the millions that is exactly like your previous buyers.
This way you have a very specific audience that is based on YOUR unique data.
A good thing about Facebook ads is that you can also install the pixel without running Facebook ads. Facebook will still store that data.
Later when you want to run ads, you won’t be starting from ground zero which is awesome. It is more complicated than that, but this is it in a nutshell
Here is a link where you can learn more about how to run Facebook Ads:
Thank you for reading our article about high ticket dropshipping items. We wish you success on your journey.
If you have any questions don’t hesitate and remember:
Because selling one or multiple higher-priced products takes more time, patience, and skill. You will need to learn a lot of skills along the way.
Drop us a comment below.
If you think that we have missed something that others can benefit from, share it in the comments.
Again, thank you for reading and all the best.