The e-commerce industry has seen a fantastic boom in the past few years, and it is predicted to continue growing and hit a massive global revenue count by the year 2021.
As the industry is thriving, it is an excellent opportunity for e-commerce and Shopify businesses to make the most of it by thinking of ways through which they can improve the conversion rates. Whether you’re an established Shopify seller, or just starting your online business, learning the ways to optimize and increase your conversion rates is the only way to gain a competitive edge in the coming years. Because higher the conversion rate means more business and higher revenue.
Higher conversion rate put simply means, the higher the sales you make, the more money it is. But, to get maximum benefits, you need to understand the latest trends in e-commerce.
In this article, we will be sharing the top 16 Shopify secrets to improve your conversions.
Understanding and Calculating Conversion Rates
Most Shopify business owners are concerned about generating traffic alone. Although it is crucial to get more people to your site, converting those people to buyers is what really is essential.
So, simply put Shopify conversion rate would mean the process of increasing your business revenue by converting your store visitors to buyers (customers). Calculating the conversion rate for the site is quite simple, using a basic formula.
[no. of customers (conversions)/ total no. of visitors] x 100 = Conversion rate %
Take, for example, you had 10,000 visitors to your site in a month, and it had 1,000 customers, then your conversion rate is 10%
This number can give you a good insight into how well your business is performing and where it stands in comparison to the e-commerce industry’s conversion rate. It is also a great metric to stay focused on improving your conversion rates as a Shopify business owner.
Top 16 Shopify Dropshipping Secrets to Improve Conversions
To improve the conversion rate of your Shopify business, the goal is to optimize every aspect of your Shopify site where the visitors interact with your website. Ultimately making every aspect of your site engaging for the customer that can convert them from visitors to buyers. This article assumes that your store is in good shape with the most common dropshipping pritfalls out of the way.
Let’s look at the Shopify secrets that can help improve online conversions.
1. Make it Appealing to Customer
Business success depends significantly on what appeals to the customer. As a Shopify business owner, the goal is to keep your visitors on your site while also moving them along the sales funnel.
First, deeply understand your customers and their buying psychology. While this is important, another significant thing to consider is the over-all look and feel (design) of your Shopify site. It should be aesthetically pleasing, functional, and appealing to the customers. The website should provide a straightforward navigation experience to the visitors. This should include:
- Product catalogs or pages
- Search bar
- Placement of promotional content
- Completing the purchasing process
An aesthetically pleasing the website design has a higher chance of having visitors engage further with your Shopify store. Also, providing customers with a better User Experience (UX) also helps in improving conversions.
2. Use Conversion Rate Optimization Tools
E-commerce tools are your best friends, and there are a lot of amazing tools available that can help in analyzing your conversion rates. For an e-commerce business using a Conversion Rate Optimization Tool (CRO) is ideal as CRO helps in optimizing content for the visitors to make them complete the call-to-action.
The most common CRO tools are Google Analytics, HotJar, CrazyEgg, etc. If you use this tool, they will help in optimizing your Shopify site for conversion.
3. Work on SEO
Shopify has a great SEO architecture that already makes the technical SEO and on-page SEO aspects of your site easier. However, the work does not end there. To rank better on search engines and to improve your conversion, a bit more work is required.
To do that,
- Create creative content and make your web page engaging
- Work on providing quality engagement on your web pages
- Optimize your site for Mobile SEO
- Make use of keyword search tools to improve SEO and drive more visitors to your site.
4. Conversion Copywriting
Copywriting is the most potent aspect of improving conversions for Shopify. If the copywriting is done with the aim of conversion, it can have a significant impact on the visitors by grabbing their attention, which can possibly lead to a sale.
For improving conversion, the focus should be on conversion copywriting; this means the copy should be engaging and formatted as such that it grabs the visitor’s attention and makes them take action. Again, think about what would appeal to your customer and write a copy keeping that in mind. Also, using words that invite an action are also a great way to write an engaging copy.
5. Use Strategic Pricing
Pricing is the most critical factor in converting your visitors to buyers and maximizing your profits. The customers will buy a product from your Shopify store only if they will be getting a higher value than the price they pay.
For a profitable business, use strategic pricing because if the pricing is too high, it won’t bring in any customers and if it’s too low, it might come across as a low-quality product. In other words, if pricing is bad, you won’t only face a loss, you will lose customers, brand loyalty, and reputation as well. Hence, no conversions.
6. Social Proof
Social proof is the thing every business needs to be successful. As a Shopify business, you need to include social proof on your site that is clearly visible to the visitors.
As the customer’s buying-behavior suggests that they are more likely to purchase from the site after reading reviews. Therefore, social proof is an authentication proof of your products to the visitors, making them appear more credible.
The simple ways of adding social proof to your site are by adding reviews, testimonials, user-generated content, video testimonials, or even case studies.
7. Display Product Description Video
As videos are visual, they have greater appeal to customers than product pictures. Adding product videos is a better way to convert visitors to buyers because when you see it, you are more likely to make the purchase.
Videos are a great way of grabbing user’s attention and make then engage with your website, thus helping in improving conversion for your products.
8. Streamline Your Checkout Process
If you’ve made it this far and got your potential customer to finalize the product and buy your product, you don’t want to fail at the checkout process. This is the final step that would actually convert the purchase into an actual sale and a crucial one for your business’s conversion.
Streamline your checkout process and make it as easy and smooth as you can. Think about offering one-click buying, or guest-checkout because you want to make the buying fast for new customers and existing customers alike. Adopt methods of industry leaders and simplify your checkout process.
9. Create Omni-Channel retail strategy
People want a fully personalized experience these days. With omnichannel retail strategy, you can provide your visitors with an integrated shopping experience by personalizing the user experience with your brand across all platforms.
While it can be challenging offering a seamless, personalized experience to customers across all channels, but if done right this can not only improve conversions but also give a competitive edge as not many people are using this strategy for businesses.
10. Re-Engage Cart Abandoners
In the retail business, there will always be situations when a potential customer would add products to the shopping cart but would not finalize the purchase. Don’t think of them as lost customers, as long as the products are in the cart; there is a fair chance that you can convert them into buyers.
As your product is in their shopping cart, it means these potential customers know your products, went through the sales funnel and almost bought your product. Now what they need is a little push to make that purchase.
So, as a business re-engages with these potential buyers by sending reminders about products in cart via email or offer incentives via remarketing campaigns or exit-intent popups.
11. Provide Exceptional Customer Support
Customers want immediate gratification and therefore, expect a responsive customer support experience. Providing exception customer support, answering customer queries, being responsive can increase conversions significantly.
Set up chatbot systems, AI tools, or a responsive customer support service to help your customers and answer their queries.
12. Ensure Safety
Data protection and security is the primary concern of people making use of online platforms. In e-commerce business, success is also dependant on providing potential customers with a safe and secure online shopping experience.
Ensure the safety of information of your customers by installing SSL certificates on your website. Make sure it is clearly visible, and all payment methods, major credit cards, and others are mentioned clearly giving customers the satisfaction that your website can be trusted and is secure.
13. Offer Multiple Payment Options
As mentioned earlier, you need to provide an easy check-out process to your customers, offering them multiple payment options is one step that they won’t mind in the process.
There are a lot of ways payments can be made online, you want to give your customers the best buying experience, therefore look for payment methods your customers are more likely to pay with and make sure you add those to your site. You would not want to lose a potential customer merely on a payment option.
14. Offer Different Delivery Options
An excellent shopping experience relies significantly on timely delivery. It adds to the reputation of the business and customer loyalty.
Offer different delivery options to the customers. These could be given in the form of a trade-off between price and convenience. For example, for an immediate delivery a higher price whereas as for regular (cheap) shipping a longer delivery time.
15. Offer Discount Codes
All customers love discount coupons or offers. Make use of discount codes, sales, and offers to your business’ advantage. Seasonal promotions and sales are a great way to attract and engage potential customers.
Offers and discounts are great opportunities to retain loyal customers, attract new customers, promote new products, and offload seasonal stock and a great way to convert visitors to buyers.
16. Track Your Metrics
Finally, the biggest Shopify secret to improving your sites conversion rate is to track and analyze your conversions. Look for things that are working for you, and that is not. Think of ways to improve conversions by learning from industry trends and analyzing the metrics of your website.
Some of the metrics that you should analyze and track are Bounce Rate, Click through Rate and Average Session duration. These are enough to analyze the visitor’s behavior on your website and to make improvements accordingly.
Whether you are new to Shopify or an experienced seller, improving your business conversion rate is essential to be successful and to earn more. This, however, does not mean that you need to make a massive change to your site, with the help of the secrets shared in the article, you can easily optimize conversions.
To be successful with the conversion, be patient, do a useful analysis, and make proper use of conversion tools and customer buying experience, and you’re all set for success.