In this article, we are going to go over what separates the most successful shopify dropshipping stores from the ones that are just fighting to break even.
That is why we analyzed the 17 most successful shopify dropshipping stores across multiple niches to give you inspiration and a roadmap to success.
Even more important, these dropshipping store examples all make between 200,000 to 8,000,000+ revenue per month according to our store intelligence tool.
Under each store, you will find the biggest takeaways we think are responsible for their individual growth which adds up around 30 concrete tips to take and apply for your own store.
So let's not waste more time and dive into our dropshipping store examples and the 20+ lessons we learned from analyzing them.
Table of Contents
Bluecrate was started by a man who had been looking for the perfect gift for his wife for hours until finally finding the perfect one.
So in order to help other people searching for the perfect gift he decided to start his own gift store.
Where did the name come from?
He saw under his desk a blue crate and decided to register the domain under that name.
And thanks to the store intelligence feature in our dropshipping app, we can also see this successful shopify dropshipping store’s best selling products.
The reason we put Bluecrate first on our list, on top of the revenue per month, is for 3 very good reasons why it is actually one of the most successful shopify dropshipping stores:
As you can see the majority of people directly type bluecrate.com in their browsers to access the website.
This is good news because it means people are coming back to buy again, or they have created an insane amount of word of mouth marketing.
With social media, they rely mostly on Facebook.
If you have a look at their Facebook page you would see that they rely mostly on videos to sell their products.
The videos are posted as a post, not an ad.
From there, and the 70+% Direct traffic I can only assume that most of their audience is really engaged with their products plus their videos are high quality.
Also, a big part of their traffic is referral traffic, so let's have a look at what we may learn from them.
On top of which sites are their biggest affiliates, we can also see that a lot of the people who visit their site through an affiliate go to Instagram afterward as a result.
Both their Facebook page and Instagram page have 15k-19k subscribers.
Lesson: Create relationships with the biggest affiliates in your niche and create a social media presence where you can offer your products using great quality videos.
As you can see by our store intelligence tool, Hugo makes close to 15 Million a month in revenue.
Let's see what we can learn from this incredibly successful general Shopify dropshipping store.
First of all, we notice that just like Bluecrate it has a good number of referrals.
What makes it different from Bluecrate is that Hygo receives more organic traffic each month.
Lesson: Improve your site SEO. Specifically learn how to get backlinks to your most important pages. Also, link out from your most authoritative pages to the ones you want to rank.
Hugo is doing multiple things right on top of their Google SEO game as well.
As we can see, they are leveraging youtube to promote their products.
Most of their videos are in the 250,000 to 500,000 video views range. Some of them have been watched by millions.
Lesson: Analyze their videos. The titles, keywords, how they sell each product, etc. A tool like TubeBuddy or VideoIQ would be very helpful for you to level up your YouTube SEO game.
Also if we have a look at their website, we can see how they are leveraging social proof in their headlines along with the star ratings and numbers sold.
Lesson: Group products in categories that enable you to use social proof when appropriate and true.
But if I had to guess which sales tactic has the biggest impact on their monthly sales, then I would have to say it is their upsells at the bottom of their product pages.
All huge e-commerce sites leverage upsells to increase their profits.
Lesson: Include a Frequently Bought Together product upsells at the bottom of your product pages as long as it is true and makes sense.
Warmly is probably one of the most successful shopify dropshipping stores when it comes to home and decor.
Here is our store analysis to prove it:
What I like about warmly when it comes to marketing is that it automatically tracks your IP address and adjusts the prices to your country’s currency.
Another great tactic that they use is that after you scroll for a certain amount of time it shows you a person's name, address, and what they bought recently.
Again the lesson here is about social proof and having great images that feature your product.
When it comes to the marketing side, 99% of their traffic comes from organic search and Pinterest marketing.
Lesson: If you are into the home and decor niche, then Pinterest is one of your ideal platforms.
Now we are getting into another niche-specific top Shopify dropshipping store
From a revenue standpoint, it isn't as much as Warmly but it is doing very well for a niche-specific store.
As you can see by the data it isn't in the millions, because it is a store centered around 1 specific niche.
But 400,000k is pretty impressive.
Now you probably are wondering:
“What is the lesson here?”
Here it is.
Lesson: If you are in a specific niche look around for what digital product you can offer your audience.
In this case, I would bet that this book is an affiliate offer.
And in case you have never read a very emotional product description, here is one:
Lesson: Understand your target audience and connect with them on an emotional level as well as logical when writing your product descriptions.
It is no surprise that their store is on our list of the most successful shopify dropshipping stores. There are a few things I like specifically about them that I can't wait to share with you.
1.The first impression
You can tell a lot about the site from the home page.
Here just like when we talked about Dogpawty’s product descriptions, you can see immediately how they are pre-selling you on why their products are unique and the best.
All while staying in the “treasure-pirate” persona they have built a brand on.
2.Their images are top-quality and change to help you visualize the use of the product.
When you are about to click on a product it either changes the product angle or shows how it would look if you were wearing it.
Adding a human element to it is very good to help the reader visualize using it.
3.They use scarcity when selling their products.
Scarcity is a very powerful sales tactic.
As you can see they have included a timer and only 13 left in stock.
Again we are going to go over a general dropshipping store. One of the many things I like about them is that they sell high ticket dropshipping items.
A big portion of their sales come from products in the 100-200 range.
And our store intelligence tool confirms our guess that they are a very profitable dropshipping store.
The best thing about their site is that they spend 0 on advertising.
And it is no surprise.
If we go behind the scenes, we can see that they receive a huge amount of organic traffic each month.
109k is how much they would need to pay per month if they were bidding in Google Adwords on all of the keywords that bring them traffic.
Lesson: Use Ahrefs to have a look at their Top Pages report for ideas on which keywords bring in the most organic traffic.
Also, have a look at the backlinks report so you know which sites link to them. Select one link per domain and the link to be “dofollow”.
Now you know which keywords bring in the most traffic as well as who is linking to their site.
There are 2 other things that they do really well that impact their bottom line.
First of all, they leverage Instagram very well.
Second, they have their own affiliate program.
Whenever you are selling more expensive items, one of the routes you can take is using Facebook or Google Ads.
They get you results faster, especially when you get the hang of things. But one of the best long-term strategies is creating your own affiliate program.
This benefits you in two big ways:
When an influencer or just an ordinary site owner who has a good relationship with their audience recommends you, then you are basically “borrowing” some of the authority they have built with their customers.
The visitors now trust you and know what to expect before arriving at the product page.
Lesson: Reach out to Influencers for shoutouts, or create your own affiliate program so you can use the “presell” effect to your advantage and skyrocket your conversions.
If you are interested in learning more about how to dropship expensive products, you can check out our guide on high-ticket dropshipping.
The first impression I get when visiting their blog is that they are very direct. As you can see their homepage has a clear call to action “SHOP NOW”.
I don't see a blog section which means the majority of their traffic will come from paid ads and social media.
And if we head over to SimilarWeb, then we can see how this is very true. The majority of their traffic comes from social media, direct and search.
If we have a deeper look at their social traffic sources, we can see that more than one of our successful shopify dropshipping stores gets all of its social traffic from Pinterest.
What helps them get this insane amount of views is that they have a lot of boards created.
They have boards on each category of products that they sell.
You can follow the board and whenever they pin another product to the board you will be notified.
With Pinterest, you can also create your own board and pin individual products that you like to it.
We can also see that the majority of their search traffic is paid.
So, how much revenue do they make per month?
Here is the result:
Close to 2 million per month.
If you look below the number of monthly orders you will see that they have both Facebook and Google tracking pixels set up.
This means that all of their paid traffic comes from either Facebook or Google Ads because we saw that they don't use display network advertising.
I didn't see a Facebook page of theirs, so let's head over to Ahrefs and see if they are running Google ads.
Yes, they are.
But there is something even more important than just seeing which products are in demand.
And that is the next lesson.
Lesson: Whenever you see someone driving traffic to only a few specific pages, then they must be converting like crazy. Analyze their landing page copy, images, and structure.
Brogrowshop is a general Shopify dropshipping store.
Here you can find everything from electronics to toys. It has products in all of the major dropshipping niches such as:
The interesting thing about them is that they don't have ads running. Also, they have Pinterest photos with clickable links leading to their site but no page.
If you look them up in SimilarWeb it says that they are getting around 30% of their traffic from Facebook which is their main channel(98% of the social traffic share)
But if you have a closer look at their traffic sources, you will see something interesting:
Can you guess it?
Ok, here it is:
Unlike the other of the top-ranking sites mentioned earlier, Brogrowshop has a good percentage of its traffic coming from email marketing.
It is close to 5%.
With the other successful shopify dropshipping stores we saw maybe 0,5-1% of their traffic coming from email.
Lesson: Capture your buyers’ email addresses so that you can bring them back to your store.
You can also subscribe to Brogrowshop’s email list to learn their email marketing strategy as well.
Now, let's have a look at their product pages.
One thing that makes sense on why they rely predominantly on Facebook for their traffic is this:
They send you a 5% discount directly to your messenger profile.
This is an amazing tactic because messenger bot marketing has been proven to have one of the highest open rates.
Lesson: Use messenger bot marketing to increase your open rates and as a result conversion rates.
Here you can learn more about why having a messenger chatbot is such an effective marketing strategy and how to create one for yourself:
This is one strategy that you cannot ignore because it is proven time and time again to be super effective.
If you want to have one of the successful shopify dropshipping stores you will need every possible “hack” to give you the edge over your competition.
Another thing I like is how on their product pages they give you bigger discounts the more you buy of the same item.
You are offered a few related items as well.
But probably their best tactic is the multiple pages of 5-star reviews at the bottom of the product page.
This is a very niche-specific Shopify dropshipping store that sells something that most of us probably would have never thought of… Japanese+ Korean stationery.
But before we go into what we can learn from this amazing store, let’s see how it compares to the other stores on our list.
As we can see this store receives a lot of traffic each month which makes them a good amount of revenue.
As with our previous stores on the list, we will go to SimilarWeb to see which platforms bring in the most traffic and also analyze their Shopify dropshipping store.
So, almost half of Notebook Therapy's traffic is from returning customers.
We can also see that Google search is another huge traffic source for them. And only 0.5 % is from paid ads. The next step is to go to Ahrefs and see if they receive a good amount of organic traffic each month.
Now the next thing, as we discussed earlier, is to see the keywords that bring them the most traffic as well as the sites that link to them.
According to SimilarWeb, their social media presence is balanced between Facebook, YouTube, Pinterest, Instagram, and Reddit.
If we have a look at their Facebook page we can see a few things that they are doing really well.
First of all, they feature images of their fans using their products and give credit.
Lesson: Give credit to your fans, so you incentivize more and more people to send you amazing photos of them using your products.
This is again a great way to show social proof and connect with your audience on a deeper level.
The second thing they do very well with their Facebook page is that they create amazing giveaways. As you can also see they are not just giving away some random, or even best-selling items to their fans.
They are using the giveaway to generate more views and excitement for their new product that they are just launching.
Also if you are unsure about a certain product, you can use the giveaway as a test to check if enough people will jump at the opportunity to get it.
Lesson: Use giveaways as a way to leverage your fan base to promote your newly added products.
Now before we move on to our next top shopify dropshipping store, we are going to have a quick look at their website for some inspiration.
Just like the other top sites on our list, they are leveraging their instagram follower count combined with great pictures of customers recommending their products as social proof.
Another great thing is their exit pop up which asks you for your email address.
Lesson: Use an exit pop up for your own store when someone lands on your website and is about to click away so you capture their email address.
Yet again on our list, we are including a niche-specific dropshipping store. Dude Gadgets is probably the biggest shopify gadget dropshipping store.
I couldn't find specific marketing data about them. They aren't running ads, or creating blog content to get organic traffic.
Their store, according to domain.com’s whois lookup checker, was registered 4 years ago.
If we have a look at Ahrefs, they have a lot of websites linking to them. Their biggest spikes of growth occurred in 2018.
You can have a look at what exact products they uploaded that year and also which sites helped them the most.
Lesson: Look for spikes in your competitor's traffic and referring pages to get an idea of what is working from an SEO standpoint.
Oh, and I almost forgot…
Here is what our store intelligence feature says about them:
Just like Dude Gadgets, Mini Smart World is mostly in the electronics/gadgets niche.
They also cover a few of the other most popular dropshipping niches such as:
If you have a look at their site you will see that they include most of the best practices that we went over with the other successful shopify dropshipping stores.
According to our store intelligence tool, we can see that they make a good amount of revenue per month.
But if we go even deeper we can see how most of their products we uploaded recently to their store.
Lesson: Don't be afraid to try drop shipping new products.
All of the successful shopify dropshipping stores are constantly trying out new products.
It is also a good idea to monitor 2-3 stores that are experimenting with a lot of different products, so you know which ones you should add to your store.
And now, let's move on to the final top Shopify dropshipping store on our list.
There is no better way to include both social proof and make people know that they are getting a great deal than naming your brand “until gone”
Before we get into what we can learn from this top dropshipping site, let’s…
You have probably guessed it already. Let’s see how it compares to the rest on our list. As we can see, it is a close competitor to Hygo when it comes to monthly revenue.
When we have a more in-depth look at their website and what SimilarWeb is telling us, it is no surprise why they are one of the best.
First of all, immediately when we visit their homepage we can see at the top left corner how they are providing the ability to buy whatever you want without having to pay.
Yes, you read correctly. Have a look at their homepage screenshot from earlier.
So, let's click to learn more.
This great example brings us to our next lesson.
Lesson: Make the checkout process for your customers as easy and convenient as possible.
For example, don't overwhelm your customers by making them fill in all of the necessary information you need from them all at once.
Create 2 pages.
Just make sure you have a visible button with a clear call to action that directs them to the next page where they can fill in the other half of the details.
Another great tactic they use is very popular among airlines.
Lesson: Include a cashback reward program for your dropshipping business.
Meowingtons is another great example of a niche-specific dropshipping store.
There are a couple of great things that immediately stand out:
And if we have a look at their store more in-depth using our Store Intelligence tool we can see that they are doing very well for a niche website.
If we have a look at their social profiles, we can see that they rely mostly on Facebook and Pinterest.
One of the things that I like most is their “print your pet” category on their homepage.
Yes, you can run multiple promotions for times of the year like Valentine's Day, Mother’s Day, etc, but the biggest revenue “hack” will be creating custom merchandise.
Lesson: Don't limit yourself by not selling your own custom merchandise.
In sales the more you make a person think it was their idea (they have the control) the better.
And if you are thinking that creating your own print on demand products is hard or that you have to buy in bulk, no you don't.
Here is how to dropship custom merchandise:
You can do it very easily with a service like Printful.
They have their own warehouses with print on demand inventory, so you only need to create the right designs(no inventory to hold a.k.a dropshipping)
Then when you receive an order, they print the items and quantity you need and ship them directly to your customer.
Still, to pull off selling your own custom merchandise, you will need to have a dedicated fan base.
This brings us back to another thing we can learn from meowingtons.
Just like we saw with Notebook Therapy’s giveaways and fan art, or Until Gone’s airline points, you need to connect with people AND make them come back.
Lesson: Identify what kind of lead magnet or user-generated content you need to connect with your specific niche audience, strengthen your brand, get more social shares, and stay top of mind.
If you have a more traditional dropshipping store and rely heavily on discounts(for now), then you will love the next store on our list.
Daily steals is a Shopify dropshipping store that focuses on 3 big categories:
Technology, Health & Outdoors, and Fashion.
Just like the other websites on our list, we can see that they immediately handle the usual possible customer objections like free shipping, free returns, and a secure checkout process on the homepage.
But if you read further down the homepage, they handle probably the biggest one:
“I don't know what I need specifically and if I want anything”
Lesson: Get in your customer's mind and try to give them no reason to say no.
So they are encouraging the usual customer response of “I’m just looking around”.
They know that they have great deals and know that a lot of their products are in the impulse buy range. This brings us to yet again something that they do very well.
Lesson 2: If you are selling a very discounted product, you need to justify why it is so low-priced.
Whether it is a giveaway, special event, or just like in their case that people love buying those items.
In terms of social traffic, here are their results:
Their traffic is pretty evenly spread out which is a very good sign that it is working. Especially if only 1-2 of your top 10 competitors in the niche are utilizing
Lesson: Always be on the lookout for untapped/less utilized traffic sources.
Another great niche store to add to our list.
As you can see by the homepage they are a bit showing their “indestructible” shoes.
As usual, let's have a look at how much revenue they gross per year according to our software.
They are doing incredibly well and one thing I specifically like about their store is the great quality images of the shoes.
Other than that they rely mostly on Facebook and Youtube.
For their Youtube Channel, they only have a handful of videos.
Most probably they just upload them to Youtube, so that they can use the video for an ad campaign.
The only videos that they have with 100k+ views are 2-3 and from people doing reviews of their shoes( affiliates).
So it shouldn't come as a surprise that most of their organic traffic is from their domain name recognition, organic Facebook Page followers, and some display networks.
Is there anything that we can learn from them other than the obvious?
Indestructible shoes and a few other fashion Shopify dropshipping stores share one thing in common:
They have a very simplistic website design.
Lesson: If a webpage on your site has low conversions, the easiest thing you can do is use heatmap software.
It allows you to see where your potential customer's attention is going when they visit your page.
Now, let's go a bit more high-end when it comes to shoes(and apparel in general)
Another great example of a successful Shopify dropshipping store is men's luxury boutique.
Again, their store doesn't look like a dropshipping store and their domain name makes it completely clear what they are about.
Their layout is very similar to Indestructible shoes.
From a revenue standpoint they are a bit ahead of indestructible:
Let's dig a bit more and see if there is a difference in their social traffic when we take into account that they are selling a wider range of apparel.
Except for Facebook, they are pretty much spread out evenly.
If we also have a look at their traffic across types here are the results.
Comparing the men's boutique to the previous store on our list, we can see why they are almost one million ahead in predicted revenue by our software.
Both stores have a similar amount of traffic coming from direct and search.
Men's luxury boutiques are pushing a bit more on social, display, and have 2-3% more of their average traffic being from referrals.
And finally, moving on to our final store from our most successful shopify dropshipping stores list.
Again pretty simple.
We see that both previous stores and 5econds have the same layout.
Still, how does this general, successful Shopify dropshipping store stack up?
In terms of traffic distribution, the only thing that they seem to be doing is some sort of social promotion.
And if we dig a bit more we can see that the majority of traffic is coming again from Facebook and Youtube.
On YouTube, they only have one video with 2 million views for a product with 50% off.
Their Facebook page has a small audience of 500 people.
The video going viral has probably had a huge impact on the success of the business, considering that they don't have a huge amount of social followers or powerful social accounts.
It is the thing responsible for huge brand awareness and as a result the thousands of branded organic searches.
I haven't included screenshots of every single store but all of them have branded searches in the thousands.
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