Online stores have become something very common nowadays and they are very likely to improve as the years go by, so people should look for the best tips to improve in that regard.
Shopify Ecommerce has been quite helpful for a lot of people all over the world allowing them to start their own businesses and it also has been quite beneficial for buyers that can’t get their products and/or services through conventional mediums. That is why we are going to give you 12 simple tweaks that you can do right now to improve your Shopify dropshipping sales.
Are you ready? Let’s get started.
The use of social media platforms to promote a brand has been very common in the last few years, but Instagram is the one platform where promotion of stores and products can become quite handy for us.
There are more than 500 million users on Instagram and the vast majority of them are active on a daily basis, so it’s not surprising that this is the best choice for you in terms of promotion. Add to that the fact that Instagram is a very visual platform, which gives you the opportunity to show all the different products that you have and that way have a much larger impact on your target audience.
You can make videos on Instagram’s new feature, IGTV, thus explaining all the different benefits and uses of your products, which can result in much better results and improve your sales if you keep doing this promotion on a more consistent basis.
Email marketing does not get as much publicity as it deserves, but it’s important that you keep the use of this feature in mind because it can have very positive ramifications on the way your store performs.
According to a Forrester Research study done in 2015, email marketing amassed more than 24% of revenues for many businesses, which is a very considerable amount, especially if your brand is relatively small.
Unlike what we can get from social media platforms, where there is a constant and never-ending flow of information that can be quite overwhelming for our target audience at times, email marketing is much more intimate and it gives them time and space to meditate whether they want to buy your product or not, plus having a lot more attention coming from them.
This is why you need to keep suggesting to your audience to subscribe to your email campaigns and even offer a couple of benefits because of that, such as discounts or the opportunity to get the product they want plus a free one.
Email marketing is all about getting close with your target audience and it’s one of the best possibilities that you have to get your message across.
If you are not very familiar with what a funnel is, don’t worry too much about it: a funnel is all the stages in the buying process that your potential client goes through–this involves finding out about your website, going there, looking at your products, convince them to buy them and all the buying stages that you have developed in your website.
The best way to get more sales is to improve the trust rate in every stage of the funnel, thus showing you as a much more capable brand and allowing them to feel much more confident that they are making the right choice.
SEO is Search Engine Optimization and it basically is the procedure to improve your brand’s ranking on internet searches. For example, if a person does an internet search with the words “online baseball store”, how high is your store going to rank on a Google search? First page, second page, third page? SEO is based in improving your results on that regard.
One of the many ways to your ranking and make it easy for your clients so they can find you on internet searches is adding and using several keywords that are most likely the most common they would use to find you. If you are a store that sells baseball equipment, then it’s very likely that “equipment” and “baseball” are two keywords that you need to add in your content, just like “bat”, “glove” and many others.
Believe it or not, potential clients are very likely to not buy any product from your online store if your website is hard to navigate–this is mostly due to the fact that buying online always require a certain simplicity to it, so customers can be well-aware of every step of the process and they are going to feel discouraged if the website has too many issues, doesn’t showcase your list of products in an easy way or it’s just too complex.
So the best solution is to structure your store with ease of navigation in mind, thus allowing every potential client to have an easier way to get what they are looking for and that, in the long run, is going to be a very big benefit for you. The easier to navigate, the better.
While this is not a tip per se, it’s one opportunity that you should seize because it can help you with customer interactions and overall have a much larger impact on the way you handle your Ecommerce.
Quick Facebook Live Chat is an app that allows your clients to send messages to your Facebook page on store. This is a very helpful tool for you because it’s going to provide a much better sense of interaction with your clients and help them with any potential issue they might be having.
Interaction is one of the most important elements that you need nowadays if you are running a business and that is something you need to take a hold of when you are running a business like an online store.
This tweak can be quite helpful for stores that belong to small businesses because it is a free method to attract more clients and at the same contributes to develop a medium where you can provide content in a very helpful manner.
Blogging has become fairly common in the last couple of years and it can be a great way for you to answer all the different questions that your clients might be having. You can use a blog to talk about your brand, about the different decisions you have made throughout the years and answer the most common questions in the process, thus becoming a much more complete business.
Potential clients always want to know more about the business they are buying from and a blog is a great way to show them what you are all about. After all, you are reading a blog right now!
We live in the digital era of interaction and that is only going to become more significant as the years go by, so it is important that you grasp this concept and use it to your own advantage.
This is one of the biggest benefits that you are going to get from the use of livestreams and that is something worth taking into account: you can interact with your target audience in real time, answering several details that they may want to know and also using this opportunity to engage in a way that would not be possible otherwise.
The use of livestreams in YouTube has become something of a common feature by many influencers of several styles, so it shouldn’t come as a surprise all the benefits it can bring to you at short, medium and long term.
Remember what we said in the email marketing section about possible special offers for your clients? Well, Coupon Box is one of the best free applications out there for this particular endeavor.
The reasons behind this is the fact that this app offers a discount coupon for your clients every time they subscribe to your email campaigns and follow your various social media accounts. This obviously is going to give people a justifiable reason to follow you on several platforms and at the same time gives them an extra incentive to buy your products.
Discount offers are often a great way to raise your sales numbers because people are much more prompt to make an investment if the product is less expensive.
The saying that the client is always right is fundamentally true: at the end of the day, they are the ones that make our business successful or not through voting with their wallets, so it is very important that we listen to them and understand what they are happy with and what they are not happy with.
We have shown you many different ways to interact with your target audience, but it is also very important that you engage with them to ask about what has been working for them and what has not with your store; they can give you several reasons and examples that you should be paying attention to because it can have very positive results for you at the long run.
The filming world just had a very helpful and instructive example about this attitude towards clients: the recent trailer for the Sonic movie received a lot of criticism for the design for the hedgehog, so the people in charge of the film made a statement saying that they listened to the people’s comments and they are going to make changes to make Sonic look more like he should be. This is a very positive attitude because, at the end of the day, is going to help both parties: the fans are going to get a much better product and the company in charge is going to receive a much better income and reception because of the fact they listened to what their target audience was asking for.
And you should do the same, if you want to succeed.
Thanks to the different advancements that Facebook has done throughout the years, you can now create a store in that social media platform and link it to your Shopify, thus creating the kind of connection and exposure that is going to be very beneficial for you.
The design of Facebook Stores is fairly simple and straightforward, so you are not going to have many problems with it and it is also great for you if your business has been having a lot of reach on this platform, so it could be a win-win situation for you.
This is the truth: not everybody is going to be interested in what you have to offer, regardless of how good it is, so it is very important that you define what kind of people constitute your target audience and focus your marketing efforts on that group.
A target audience can be defined by multiple reasons, so it is very important that you choose the ones that matter and influence your store the most, such as age group, nationality, language, personal interests, gender and a lot more.
The more you understand the audience that you need to reach, the better are going to be your sales numbers.
Owning a store, whether it is a digital or physical one, is never going to be an easy task and it requires a lot of effort and commitment, but it also has a lot of positive results and benefits for you if you play your cards right.
Selling requires a lot of research, a lot of understanding of how social media works, comprehending all the different tools that you have to succeed and overall just putting the effort that is required in any type of business.
Overall, Shopify Dropshipping is like any other business out there and you are more than capable of triumphing here if you understand what you are doing and why you are doing it.
By Lisa W.
Lisa is an integral part of the Sell The Trend Family. She has a keen eye for spotting products right before they become big winners!
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