Top 5 Email Marketing Platforms for Your Dropshipping Store

 by Lisa W. - November 25th, 2020 | Last Updated on January 8th, 2021

Top 5 Email Marketing Platforms for Your Dropshipping Store

Are you looking for an email marketing platform to help generate sales for your dropshipping store? Email platforms are a powerful way of managing your buyer's list, upselling products, and growing your customer base. 

There are many email platforms to choose from and we’re here to help you decide. The factors we cover include price, features, and pros & cons. Each platform brings something unique so pay attention to the small details. However, they are all good choices that will elevate your dropshipping business to the next level. 

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Table of Contents


1. Omnisend

Top 5 Email Marketing Platforms for Your Dropshipping Store

Omnisend is designed for eCommerce stores and it’s the most popular Shopify email platform. The drag and drop user-interface is a notable feature that’s perfect for new users. Therefore, you don’t need technical skills to craft professional-looking emails. 

Omnisend empowers you to grow an email list, which you can use to sell to buyers repeatedly. The mixture of non-intrusive sign up boxes, form customizability and exit-intent popups allow you to make the most of the traffic your dropshipping store is generating. 

Omnisend has a customer service department that provides support 24/7. They help dropshipping store owners learn to use the features and improve their email setup process. That’s perfect for new users that have never used an email marketing platform before. 

The automation features allow you to scale email marketing. Contextualized messages are delivered at the right time based on customer interaction. For example, cart abandonment is a feature that reminds users to complete their purchase. 

Pricing

Omnisend offers 4 pricing plans and one of them is free. Use the free plan to familiarize yourself with Omnisend features to learn if it’s the right platform for you. The free plan only provides 15,000 emails per month and basic functionality.

Upgrade to the paid Omnisend plans to enjoy added functionality such as automation, audience segmentation, priority support and much more. Choose between a standard or pro Plan that cost around $16 and $99 per month. There is also an Enterprise plan with custom pricing that depends on the volume of features required. 

Pros:

  • Email marketing offers excellent customizations
  • Automation options allow you to scale your dropshipping business
  • Customer service helps overcome problems
  • User interface is easy to use

Cons:

  • Custom tagging to create lists would be helpful
  • Cheaper options available

Conclusion

To summarize, Omnisend is a great choice for dropshipping store owners because of the scalability and eCommerce friendly features. Start with the free plan to assess if the platform matches your requirements. Upgrade when your store grows and you need to utilize advanced features to optimize conversions. 

2. GetResponse

Top 5 Email Marketing Platforms for Your Dropshipping Store

GetResponse enables email marketing to take advantage of automation at an affordable price. The platform allows for intuitive integration with WordPress if you have a dropshipping website. Create landing pages and popups that can be used to sell your products. 

Create several accounts that provide a team of freelancers the ability to log-in. It’s handy if you want to restrict access for team members based on their role. You can also integrate with Salesforce, which is one of the best customer relationship management solutions around. 

GetResponse makes building a list a straightforward process. You can migrate subscribers for a spreadsheet if you have an existing buyer’s list. Also, upload various file types from third-party solutions. However, not all are compatible, so you will need to check before choosing GetResponse. 

The drag and drop interface makes campaign management easy. Take advantage of the Email Creator Tool that comes with hundreds of templates. There is no need to design from scratch by browsing the available library of pre-made options. The technical savvy can use the HTML Source Editor if you want more control over the design process. 

Pricing

GetResponse does not offer a free plan, but you can use a 30 day free trial to see if the platform matches your requirements. The Basic plan is cheapest at $15 per month and offers the functionality most dropshipping store owners need. 

Plus is their most popular plan, which costs $49 per month. The added functionality here includes an automation builder, webinars, sales funnels and contact storing. These features can come in handy for store owners that need more sophistication to their email marketing campaign. 

Pros:

  • The easy to use interface means you can start implementation from

 day 1

  • Auto-responder functionality provides effective personalized messages
  • Email marketing features are some of the best in the industry

Cons:

  • No 24/7 phone support means you may need to figure things out on your own
  • Analytics are not on-par with alternative marketing platforms 

Summary

To conclude, the GetResponse is a proven email marketing platform that offers a mixture of an easy to use interface, personalization and a 30 day free trial. Dropshipping store owners can use the autoresponder messages to keep buyers engaged. Give it a try to see if your eCommerce store can elevate to the next level. 

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ActiveCampaign

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Top 5 Email Marketing Platforms for Your Dropshipping Store

Automations are the key strength of ActiveCampaign. It enables you to create a scalable marketing campaign and can engage buyers to keep coming back. You’ll need to learn the various features available to ensure that your marketing campaign is personalized and effective. 

The dashboard has a lot of features when you first arrive and it can seem overwhelming. It speaks to the functionality and depth of customization that’s available at ActiveCampaign. The left-hand side is where you can view campaign activity at a glance. Check here for daily updates if you only have a few minutes. There are many features not applicable to dropshipping store owners that are running an email marketing campaign. You’ll need to decide what features are aligned with your business model. 

Excellent online support means you can have questions answered quickly. The live chat feature is available 24/7 and the waiting time is short. It gives you peace of mind knowing that help is only moments away after facing a problem. 

Google Analytics integration is a handy feature for tracking campaign performance. It’s a commonly used analytics package that’s free and has a lot of support. The depth of analysis means you can optimize your dropshipping store to generate more sales from your traffic. 

Pricing

You can choose between 4 price plans, which are Lite, Plus, Professional and Enterprise. The package you choose depends on the size of your eCommerce store and depth of features required. Basic websites can get away with the Lite package, which costs just $9 per month. 

Upgrade to Plus or Professional packages if you need advanced features such as landing page creation, integrations, advanced automation and much more. The pricing also depends on how many contacts are in your list. The small monthly prices increase once you go over 500 subscribers. The good news is that the pricing scales as your subscriber list and revenue grows. 

Pros:

  • Helpful online support means you can get assistance quickly
  • Third party integrations such as Google Analytics improve functionality
  • Auto-responder options give you the freedom to craft personalized messages that are scalable

Cons:

  • Phone support could be added
  • The dashboard can seem overwhelming at first
  • The free trial could be longer

Conclusion

ActiveCampaign is not the easiest email marketing platform to learn but provides lots of functionality. You’ll love the third party integration and automation that help you craft the best email marketing campaign for your business. 

  1. MailerLite

Top 5 Email Marketing Platforms for Your Dropshipping Store

MailerLite is one of the newcomers to email marketing. Their approach can be described as modern and clean. The interface is available in 8 languages and they use a minimalist design. It might be the right choice if you like trendy software that offers a unique approach. 

Their A/B split testing feature enables you to optimize campaigns for improved performance. You can test email body content and subject lines to see what works best. The analytics generated from testing is informative. 

The subscriber segmentation feature enables you to split your list up conveniently. It’s handy if you want to send personalized messages based on specific list characteristics. Combine these features with marketing automation and you can build a scalable approach. It’s a key ingredient to a successful dropshipping business. 

The 24/7 chat support ensures help is only minutes away. The same level of support is available on all their paid plans. Live chat is a helpful tool to navigate the software when you’re still learning. 

Pricing

The unique pricing setup is based on the number of subscribers on your list. The price scales as your list grows, which means new businesses can start with a small marketing budget. You won’t have to pay for your first 1,000 subscribers and the cost is around $50 for 10,000 subscribers. 

Also, there is a free and paid plan called Premium. The latter gives you more functionality such as 24/7 live chat support, promotion pop-ups and a dedicated IP. Live chat support is a must so it’s worth opting for the paid plan. 

Pros: 

  • Free plan helps you figure out if MailerLite is worth choosing
  • The simple to use design enables you to quickly learn the platform
  • The detailed landing page editor is effective

Cons:

  • A few advanced features are missing here that alternatives provide
  • The free plan does not offer 24/7 live support

Conclusion

In summary, MailerLite is an email marketing platform that helps new users as the business scales and there is a free plan. The simplicity of the user interface enables the non-technically savvy to figure out things smoothly. Keep in mind that MailerLite is a new service so they don't have the advanced features you’d expect from an email marketing tool. 

Smartrmail

Top 5 Email Marketing Platforms for Your Dropshipping Store

Smartrmail has some interesting features that dropshipping store owners will find useful. For example, the product recommendation emails is an automated tool that tempts customers to revisit your store after a sale. Recommendations are based on what they have purchased to provide personalization. The feature goes deeper as data such as browsing history and email clicks are utilized to deliver relevant recommendations. 

The abandoned cart features is another powerful way of increasing conversions from existing traffic. The internet is a huge place, which means people can leave and never find your website again. Follow up emails can focus on users that have placed products in the shopping cart. Nudge them a few times to complete the transaction.

The email creation tool by Smartrmail is one of the easiest and fastest to use. The process of adding product images, writing descriptions and importing text is simple. You can create several emails quickly to see what design works best. 

Pricing:

You can try out Smartrmail for free if you have under 1,000 subscribers. It’s handy for those starting out with dropshipping and have a small budget. Once you grow above 1,000 subscribers, you can utilize the added functionality to boost your campaign's effectiveness.

The 2 paid plans include standard and Unlimited. The more expensive options allow you to carry out A/B split testing and receive priority support. Both plans are great for dropshippers that want to improve their business. 

Pros:

  • Excellent product recommendation functionality
  • Cart abandonment feature useful for dropshipping store owners
  • Free plan available if you have less than 1,000 subscribers

Cons:

  • Customer service is best with the premium plan
  • The landing page creation could be improved

Summary

Smartrmail is a top choice for dropshipping experts that need eCommerce features for their email marketing platform. The freedom to enjoy a free trial means there is no risk to trying out this reputable service. 

Final thoughts

The 5 email marketing platforms in this guide all provide great features for dropshipping store owners. To make the right choice, decide what features are most important to your business. Look out for those features to end up with an email marketing platform that helps grow your dropshipping business. 

By Lisa W.

Lisa is an integral part of the Sell The Trend Family. She has a keen eye for spotting products right before they become big winners!

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