Have you been trying to make your dropshipping business success all by yourself? Do you struggle with making handsome sales with Ad campaigns? Well, social media marketing & Google ad campaigns have always been the best tactics to make some quick sales. But it has always been a dream of every digital marketer to convert without paid advertisements. In short, paid advertisements temporary and SEO is a long-term game.
If you own dropshipping business and looking forward to leveraging SEO to make it a success, you’ve come to the right place. Starting a dropshipping business is easy, but making it reach to its full potential isn’t something that can be achieved overnight.
Why SEO Is Important for Dropshipping Business?
Search Engine Optimization is the key aspect to make any to every online business a success let alone your dropshipping business. Every SEO expert thrives to make a website exactly what users, as well as search engine crawlers, love to navigate.
Dropshipping isn’t as difficult as you think nor it is as easier as it sounds. And like every other online business, mastering your SEO game is essential for your dropshipping business success.
In this regard, here we present you a detailed guide SEO guide including tips, tricks, and some hacks to take your dropshipping business to a whole new level.
1. Keywords Research
How is your targeted audience get to you or your competitors to buy a particular product? Have you done your homework on keywords research? Knowing user intent is extremely important to target interested customers in online businesses – especially dropshipping.
Thereby, it is important to define your targeted keywords and sub-keywords (long-tail keywords). Though you will always have a primary keyword for each product or category you sell, it is recommended to optimize your site for long-tail keywords.
For instance, if your primary keyword is “Nike trainer shoes”, some long-tail keywords would be “best trainer shoes for summer”, “trainer shoes for women”, “affordable trainer shoes for men”, and so on. Though long-tail keywords have low search volume, they’re easier to rank as they have little to no competition.
In this regard, you can make use of some useful keywords research tools like:
Make sure the keywords you select have a considerate search volume, low competition, and they show positive graphs in Google trends. Checking every niche, category, or keyword in Google Trends is always a plus.
2. User Experience
Do you love navigating through your site? Is it easier to go through all the listed categories and products as a newbie? Ask yourself these questions from your audience perspective and make adequate changes to your site structure. User experience on your site matters!
· Site Structure
When users are able to easily and quickly find products they’re looking for, they’ll definitely come back for more. On the other hand, having a Shopify dropshipping website with irregular menus and complex structure will just confuse your targeted audience.
The best approach to employ the silo structure. Silo structure is like a tree where you organize all your pages, categories, and products in an organized way. And guess what? Google loves it!
· Speed Optimization
Did you know that more than 50% of the users close a website if it doesn’t load in 3 sec? If your website does the same, you’re leaving a lot of money on the table. In fact, site speed is all about accessibility to your dropshipping website. When users are able to quickly navigate through your website, you have higher chances to convert them.
Here are a few tips to make your dropshipping faster and reliable:
- Use a mobile-friendly, fast, and light theme.
- Make use of optimized yet smaller images.
- Remove unused or spammy plugins or tools.
- Refrain from using sliders.
In doing so, you have made all the required changes to enhance user experience on your website.
3. Find Trending Products
More than anything else, you must have some trending products to sell on your Shopify store. Every dropshipping business starts with finding trending products to sell online. In this regard, the bestselling pages of famous marketplaces like AliExpress, Amazon, Etsy, and Alibaba are the best options.
Let’s take an example of AliEpxress Weekly Best-Selling Products; if you’re selling sports products, you can easily find some popular products here.
Having trouble finding trending products to sell online? There are many Product Research Tools available online to ease the process for you – Sell The Trend is one of them. Let’s take a look at what we’re getting against “Health & Beauty” using Sell The Trend product research feature.
As you can see, the Product research page shows you lots of details about the product including profit margin, stores selling the product, Facebook Targeting as well as orders trend chart amogst other things.
4. Optimize Product Descriptions
A product description is the only way your website visitors get to know about a particular product. Yet most drop shippers do not give them their due share of importance. You must be able to provide any to every detail your potential audience wants to know before pressing the Check Out button.
If you’re importing your dropshipping products from marketplaces like AliExpress or Amazon, note that their product descriptions suck. Copy pasting the same information users can get on these marketplaces isn’t going to do any good. It is an SEO nightmare for your dropshipping store.
Take your time and conduct adequate research for your targeted audience. Write critical details about the product, its pros, and cons. Yes, writing cons wouldn’t affect your sales funnel. In fact, it ignites the sense of trust between you and your targeted audience.
5. Simplify Your Website URLs
You come across dozens of websites in SERP every day. Right under the product title and meta description, there’s a URL to the perspective webpage. Though it is not a big ranking factor, still comes handy.
For example, when we search “best trainer shoes” on Google, the first few websites show the following results:
Adding your primary keyword in the URL will make it easier to simplify your website URLs and identify them when sharing on social media channels or forums.
6. Content is King
Content marketing is certainly the best shot you got at driving more audience to your store. It adds value to your dropshipping site, creates more opportunities to appear in SERP, and increase the conversion rate to much extent.
For example, if you have a fitness-related dropshipping store, you can start a blog about fitness tips, tricks, guides, and hacks. People who are willing to buy fitness products probably search for such content too. So, if you are able to derive fitness enthusiasts to your site through a blog, there are greater chances that they’ll end up buying something from your dropshipping store.
It is recommended to conduct thorough research before writing an article for your dropshipping blog. First things first, make sure to find quality SEO keywords to rank higher in search engine. The best way to find appropriate keywords is through Keywords Everywhere.
Again, if you’re selling fitness gear on your store, let’s see what’s Keyword Everywhere has to reveal to us:
These are all the related keywords people search to find appropriate answers to their queries. Including keywords which have high volume yet low competition is a good start to making your content marketing one step closer to success.
Last but not least, make sure to write an optimized meta description, add your main keyword in H1 title, correct use of H1/H2/H3, and optimize your images for better on-page optimization.
7. Off-Page SEO
Now that your dropshipping store is all ready and optimized for search engines to crawl, now is the right time to work on its authority and get some extra traffic. This is where off-page SEO comes in handy.
Make backlinks to authority sites or forums. Make sure not to make too many backlinks to forums and QnA sites at the same go. This can turn into an SEO nightmare. Instead, guest posting on related yet authority sites can give a quick boost to your dropshipping store. In fact, a few do-follow backlinks are a lot better than a hundred no-follow forums commenting.
Here are some other ways you can benefit from off-page SEO for dropshipping business success:
- Create social media profiles to enhance off-page SEO automatically
- Contact influencers in your niche and get some shoutouts
- Comment on related blogs and forums
- Employ outreach off-page SEO campaign
- Guest post to high DA/PA sites
- Use YouTube – the second largest search engine
- Add images alt tags so they show up in Google Images
Make sure to keep a close eye on your off-page SEO campaigns. Keep removing broken links and update the information you post on blogs and forums. Foul info can lead to trust issues and believe it or not, word-of-mouth is certainly the best thing about e-commerce business.
In a nutshell, mastering SEO for dropshipping business is as important as creating your dropshipping site. One can never survive in the dropshipping business without adequate SEO.
Also, there isn’t much technical SEO needed for your dropshipping store. Keep following the above-mentioned SEO checklist and you’ll start making enough sales in a few weeks or months. Yes, SEO isn’t an overnight game. It takes time and at the same time, benefits you in the long-run.
Keep following to learn more about dropshipping business success.