My name is Anthony Napolitano, I own & operate Viral Ecom Adz which is one of the most well known e-commerce creative agencies. With well over 30,000 different video ads created over the last 3 years, we know a thing or 2 about creating high converting ads. In this article, I’m going to share with you the BEST way to create high converting ads for your products. We will be covering everything from basic repurposed content ads, to full fledged custom content ads. The fundamentals are the same.
Understanding The Structure Of A High Converting Ad
After breaking down hundreds of ads over the years, there are 5 things that almost ALL high converting ads have in common. (Most of the time, it is in this order:
- Call Out Audience: Call out your target customer right away. Say something that gets their attention, show something in the video that they recognize or straight up tell them who they are. This is important because it ensures that you are attracting the correct audience before presenting them the problem, solution & call to action.
- Call Out Problem: After calling out your audience, show them what their biggest problem is. Remind them of that pain point and do it with emotion. Try to relate to their situation & be specific with the problem at hand. The more they relate to the problem, the more they will listen
- Show Solution: Now that they are primed up with their biggest problem, show them the solution (your product). Encourage excitement & celebration as you show them how their problem dissolves in front of their eyes. Emphasize how good it works, how convenient it is, how affordable it is & most importantly, that your product is the BEST solution to their problem.
- Call To Action: Now that they’ve been called out, their biggest problem has been exposed & you showed them the perfect solution. TELL THEM TO BUY! People are naturally going to think “Oh that’s cool”, and move on. They need guidance, you need to tell them exactly what to do. And don’t say “Add to cart today” or “Make your purchase now”. Make it clean & native, like: “Go & get one today” or “You need this right now”.
Almost all high converting ads that we have seen have these factors and almost every single one has them in this order as well!
The Different Types Of Ads
There are many different types of ads. Image ads, Horizontal video ads, Square video ads, Vertical video ads, Animations, UGC & Repurposed content.
What type of ad is best for you? It’s easy, whichever ad effectively delivers your messaging for your product in the best way. Image ads are great if your product is self explanatory (like a pair of shoes), but if your product has function, video ads are the best way to go 99% of the time.
Your ad creatives are one of the most important parts of your ad campaigns, so it’s very important that you execute the correct type of ad for your product & advertising platform. You can explore all of the different types of ads you can run here.
How To Execute
Now that you know the criteria of what creates a winning advertisement & all of the different types of ads now it is time to execute. Utilize the structure we have shared with you, create your ads & go get that 5 ROAS!
Of course, if you want to skip all of the work of creating ads & just let the pros do it for you, you can check out https://www.viralecomadz.com/ for all of your ad creative needs. With over 15,000 happy customers & millions in revenue generated with our ads, you can be sure you are getting the best ads in the game.
Creating high converting ads is very simple. Call out your audience, call out their biggest problem, show them the solution & call them to action. Mix that ad strategy with a winning product from Sell The Trend, and you have a winning combination!