Google Trends is an easy tool to figure out what kind of products are trending for your dropshipping business. You can especially cash in on the market trend of seasonal products. Further, you can monitor your competitors and get an edge over them. For someone with a dropshipping business, whether you have only opened the business or have been around for some time, Google Trends can help you scale-up your business.
We will learn all the ways Google Trends can be useful for online dropshipping.
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Under an analysis, there are related search terms to give you a better idea of what is catching the market’s attention. You can also see what these people ask and can get a good look at the demographic. You probably have an idea now how Google Trends would be helpful for your dropshipping business. Let’s take a detailed look.
An easy trick, in this case, is to turn your attention to the “Related Queries” section. This is usually under the analysis graph and “related topics” right side. The queries usually suggest what other words people are searching for along with hats. Maybe they specifically want black colored hats. Maybe they want round white hats. You can take these queries to create product categories such as black hats. The keywords could be under the description of the product along with the name. You can use the queries to make blog posts on white hats to wear during spring and so on.
It also helps you determine which products are mere fads and shouldn’t be your main niche. You can sell those products if it is popular but you shouldn’t make space for a crazy amount. In the case of fads, the search for the product would probably be almost nonexistent for years. Then, in the duration it is popular, the graph would show a huge rise and then it would drop as quickly.
First, search the product on Google Trend. Scroll down a little and you will find “related products” which would be right beside “related queries”. Say, you might be selling liquid lipsticks. So, a related product that can show up might be liquid eyeliner. Maybe the person is interested in overall makeup and prefers a certain liquid quality to them. This will give you a good idea of what to add to your store.
Scroll down to related products and see in which season they are trending.
You can also get a good idea of whether you are doing better overall or not. Seeing the fall in searches and rise in searches according to the timeline can help you locate when your products failed to hit the mark. You can also see what your competitors were doing differently from you to succeed during that time.
On Google Trends, you can further double down into areas where certain products are popular. If your business is limited to certain places, this would be a good feature to make use of.
By Lisa W.
Lisa is an integral part of the Sell The Trend Family. She has a keen eye for spotting products right before they become big winners!
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