You can sell on Instagram using the app’s newly incorporated shoppable posts feature. Along with it, you have plenty of advantageous features available on Instagram for business accounts, which you can use to boost Instagram sales.
Instagram is an avenue for the dropshipping business that a lot of dropshippers fail to consider. The site has 1 billion active users and more than 1 million advertisers, so it’s foolish not to start using it to sell. Especially when the app has started allowing users to directly link customers to your site from the posts. Instead of the link in Instagram stories or the boring link in bio option, this is much more effective.
Let’s take a look at some of the ways dropshipping Instagram can be made the best use of.
Table of Contents
Stuff like apparel, makeup, phone cases, and stickers belong among the most trending products on Instagram. If you already have items that you sell on dropshipping stores, then don’t worry. Even if those don’t belong among trending products, you can get people’s attention as long as you manage to create a good story and narrative around them.
For example, instead of posting photos of a toy for pets, a picture of a cat playing with the said toy will garner more attention. Your content has to be engaging. It has to make people stop in their tracks as they are scrolling through the Instagram homepage or looking at the recommendations in the discover category.
Unlike the personal account, a business account lets you add your contact information, website, phone number, and business address. The Instagram Insight section allows you to see how your posts are being received and what kind of demographic is showing more interest. You can also pay to promote certain posts, letting you expand your audience.
If you already have a personal account and if it’s a well-received one, you can switch it to a business account from the settings. Otherwise, you can set up a new account and connect it to a Facebook business page. On your Facebook business page, you will also have to connect your Facebook account to the Shopify shop of yours. You can then turn on the feature inside the Shopping section in the Business settings of your Instagram account.
Now, you want to connect your product list to Instagram. To do this, you have to go to the shopping section again and choose the Products category from there. From here, there is an option that lets you select your product catalog.
You can ask an Instagram star to promote your product on their page as well as write a post tagging the influencer and talk about how they approve of the product.
Don’t forget to use lots of hashtags. It’s a good idea to use a mixture of trending hashtags and moderately popular ones. If the hashtags are too popular, your posts might get lost in the mix. A hashtag with moderate popularity where your post will stay on the top for some time will bring in more customers. Your storyline also has to be engaging, and the pictures should make people want to buy your product. Aesthetics is your greatest friend on Instagram.
Simply having a website and ranking one on Google searches isn’t enough to get sales these days. You have to make use of all the options available to you. Whether it’s Instagram, Facebook, or Twitter, if the site enables business promotions, you should make the best use of it.
Now, sites like Instagram also ask to be paid in return for the promotion, and if you can avail that, great. If not, you have to use the free tools to the best of your abilities until the paid tools become easier for you to dish out cash for.
By Lisa W.
Lisa is an integral part of the Sell The Trend Family. She has a keen eye for spotting products right before they become big winners!
Thousands of Ecom Entrepreneurs have signed up to receive new trending products, dropshipping tips, tricks and other Free stuff!