It is never easy for e-commerce entrepreneurs to set up an online store and make their first sale. As of 2021, there are over 12 million Shopify dropshipping stores and this number is going only higher! While setting up a dropshipping store is easy, making sales is challenging. You don’t get a tsunamic of traffic as there is increased competition among the dropshippers.
That being said, we have a low conversion rate as well. According to Smart Insights, the average conversion rate of the best 100 Shopify dropshipping stores is only 2.8%.
Instead of re-theming or tweaking the Shopify dropshipping store to acquire customers, novice dropshippers must get traffic to their stores.
It’s never late to take it as a healthy challenge and try out the following tips. Spend the next month on driving traffic and you would definitely get a sharp increase in sales!
So, let’s move forward to ways you can increase customer acquisition within 30 days!
The target audience of small businesses spends generous time reviewing products that they have to buy. So which social media platform is the best to drive traffic to your dropshipping store and increase customer acquisition?
Well, big stores have the resources to make their presence on more than one social media platform. However, small startups have limited resources. Therefore, they should start with one platform, that is Facebook.
With more than 2.5 billion monthly users, Facebook is a great platform to start sharing promotion details, blog posts, and visual content. More than 66% of all social media customer acquisition comes via Facebook. Moreover, 85% of all the social media orders come via the same platform.
A great alternative to Facebook is a popular picture-concomitant platform, Instagram. As of 2020, it had more than 1.2 billion active monthly users. If you are looking for trend-seeking customers, contact Shopify and see how you can integrate your store with the app for increased sales, customer acquisition, reach, and visibility.
Free traffic platforms are where you can share your dropshipping store and communicate to potential customers. However, you have to join relevant online communities. But the great news is, these traffic sources are easy to search and widely available on the internet.
Remember these points to outshine in the online forums:
Opt-in forms are essential to grab the audience’s attention and get them to act. The most common type of opt-in is a pop-up message that displays whenever a potential customer visits your store. You can use this opportunity to offer discounts and incentives to entice them.
The majority of dropshippers use pop-up messages because they are effective and have a conversion rate of 3.1%. In addition, the highest recorded conversion rate of an opt-in is 9.28%.
You should understand the purpose and the intent of placing a pop-up on your dropshipping store. You can’t place them across your store as then, it would be annoying. It’s best to include pop-up messages in all the educational landing pages such as the product page, the home page, and the ‘About us’ page.
Investing in social media influencers can sometimes be effective and budget-friendly. All you have to do is send them a sample product and ask for a shoutout. However, many influencers now charge a fee for shoutouts and reviews.
The Internet allows small businesses to collaborate with bloggers easily. Not only does this tactic helps to drive targeted traffic but also generates content. For instance, you can add the generated content to your blog and build credibility. Technically, you are killing two birds with one stone, so it is a win-win deal.
Look for several publications that align with your niche. Try to pitch for a comprehensive product review, a guest, or just a simple story. Bloggers use their unique yet compiling origin story to create review-styled content.
Other than that, building strategic partnerships can be another great way to make quick sales. However, the catch here is to find like-minded yet non-competitive brands with the same niche or audience.
You might have hard luck finding partners and creating opportunities but the effort never goes in vain.
If you ever get in a partnership with another brand, remember the following strategies:
A surefire way to increase sales is to engage with customers. Always start by creating compelling content as it piques your customer’s interest.
Anything well-written and relevant to your niche will help. It can range from a structured content marketing campaign to a video, podcast, or a blog post. The point being, you have to show how your products can solve their problems.
However, content marketing in the dropshipping business is not just about writing content. You have to think about how you can provide value at each stage of the sale’s journey.
The key here is to pique your customer’s interest and produce something that would drag him to your store.
But an effective content marketing strategy is not about quick wins. Therefore, you won’t get sales within 30 days. But with commitment and patience, I assure you that the long haul is worth it.
Driving traffic is about taking chance on possibilities and filling the gap between your brand and the customers. However, there’s no ‘one-size-fits-all’ strategy to acquire customers. Trying, failing, testing, and improving is the only way you to grow your Shopify dropshipping store.
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