To run an effective Facebook ad campaign, you need to know the basic tips on Facebook Ads- What ads are best for you, constructing your Facebook ad account the right way, analytics, and targeting your audience.
Here are our 10 Facebook ad tips and everything you need to know all in one place!
⦁ Facebook Lead Ads
Facebook offers a range of ad types suited to various purposes- interactive experience with Canvas Ads, hero products with Carousel Ads, expand reach and recognition through Page Post Engagement Ads, create targeted content with Video Ads or keep it simple with GIF Ads. Here’s where you can find more about Facebook Ads and how to make them- https://en-gb.facebook.com/business/help/282701548912119?id=649869995454285.
The newest addition to the Facebook Ad campaign is the Lead Ads that supposedly rake in leads.
The ad type allows marketers and advertisers to collect information through a direct approach of forms without having a landing page and without leaving Facebook. Some advertisers found Lead Ads to be effective and cost-efficient, reducing cost-per-like (CPL) by almost four times the original expense, according to Facebook.
Similar to Canvas ads, Facebook Lead Ads are built only as a mobile-only solution. They were formed so advertisers could skip the cumbersome prospect of mobile landing pages. Lead Ads are great for gathering names, job titles, phone numbers, addresses, and demographics. These ads are cheap and effective and require little effort.
Ad reporting lets users create, customize, export, share, and schedule reports for ad performance. The analysis is done based on certain parameters chosen by the advertisers.
Ad reporting is a great way to collect data that can be employed to manage and redirect ad campaigns and create detailed reports. There are also custom options to receive reports from scratch, using breakdowns, filters, sorting, and other advanced functions for a report tailored to your needs.
Some of the best ways to articulate Facebook ad campaigns is through reporting, especially the breakdown section. Questions like who constitutes your target audience, what age group has the strongest CPA, what ad type are converting, the outcome of your mobile placements, etc., can be answered in the breakdown section.
⦁ Lookalike Audiences
Lookalike Audiences is a powerful Facebook tool used to identify targeted audiences similar to the current customers or followers an account already has. It has proven to be significantly effective in grouping similar types of accounts for marketing purposes.
The audience can be narrowed down through email lists, segments of Facebook Pixel, or some conversion goals set up by business accounts. The social platform’s software matches those users with profiles that draw similarities in terms of demographics, interests, behavior, preferences, etc. In the end, Facebook uses this data to generate a list of a targeted audience to focus ad campaigns on.
A lookalike audience is a practice of leveraging information to create custom audiences that hold similarities in characteristics but represent a new segment of potential customers. These segments haven’t interacted with your brand just yet but are similar to account users who have.
⦁ Facebook Analytics
Facebook Analytics comprises useful features that help refine prospects and customers through the audience that interacts with your website, app, and Facebook profile.
Some of these tools within analytics include-
A mobile app, similar to Google Analytics, to track your Facebook ad campaign and effectiveness. This allows you to review metrics from paid social campaigns.
There are also auto-detected funnels that employ artificial intelligence to locate recurring paths users take within your site or app. More features include custom insights. Find more about metrics and Facebook business management tools.
You know how certain ads just seem to follow you. You added a pair of cute boots to your wishlist and forgot about it. It’s more than likely that you start seeing ads for that particular pair of boots on your social media pages. This is called remarketing.
Remarketing is an especially effective marketing strategy as it allows you to target users based on their actions they have taken on your website and social accounts. This gives the advantage of knowing how they interacted with your brand and their position in the marketing funnel.
The most widely used remarketing form on Facebook is Custom Audience.
⦁ Facebook’s Location Options
An overlooked benefit that is not used to its full potential is Facebook’s location targeting. Including location as a factor in your ad campaigns and using the targeting, the option makes sense and amps up the effectiveness of marketing.
Targeting based on location can narrow down potential customers to your business’s locality and region. You can find customers in your town or city or supply products to nearby regions. This cuts back on time wasted dealing with customers that live too far away.
⦁ Interact with your Audience
With a detailed analytics report, targeting options, and Facebook’s Pixels you know who your audience is. Most businesses forget to actually implement this knowledge while interacting with their followers and not just in the ad campaigns.
Use this information to create creative and audience-specific posts addressing their current needs and wants.
⦁ Facebook Pixel
A Facebook ad tip that you don’t want to miss is Facebook Pixel. Back in 2015, advertisers installed pixel codes to their websites to track conversion metrics. Every new landing page for a new promotion requires a new pixel code which is a cumbersome process and the complexity depends on the size of your ads.
This is where Facebook Pixel comes in. Pixel can be combined with lookalike audience practices. Adding layered targeting to lookalike audiences is an effective way to control the audience size. Learn more about Facebook Pixel at Facebook for Business.
⦁ Trial and Error with Multiple Creatives
It is always important to test several creatives and copy variants that will resonate best with your target audience. Facebook optimizes ad serving based on performance and conversion aims.
Even if you think a certain ad type is working for your e-commerce store, it is important to test out other creative products like the Carousel Ads that showcase multiple images in a single ad post. Be sure to measure the conversion rates to actually see whether the new ad type is turning profits or not. Testing multiple creatives boosts engagement too.
⦁ Breakout Campaigns by Placement
The different placements provided by Facebook perform in different manners. It is imperative to observe how they perform and where your spending’s are being directed.
Generally, when optimizing for clicks, most of your budget is directed to mobile or audience networks as it has the most effective CPC rate. However, when compared with other placements in terms of overall performance these placements don’t tend to do as well.
Breaking down campaigns by placement is the best way to allocate your resources to get the most out of your ad campaigns. This is especially true if your campaign is set to optimize for clicks.
We hope these Facebook Ad tips help you plan the best ad campaign for your dropshipping e-commerce retail.