The entire purpose of having an online store is to sell your stocked items and do it as quickly as possible. After all, the better your sales are, the more luck you would have expanding your business further.
Your dropship business can get a quick boost by employing a few marketing strategies. It doesn’t even have to be anything drastic. A few twerks, such as having the good sense to sell trending products and your sales should be going up in no time. Let’s take a look at some of the tricks you can employ.
Your customers love offers. It doesn’t need to be something lavish, a simple bundle item that they usually wouldn’t get or just a product on sale. Just seeing the sale sign, the possibility of getting something at a lower price than they would usually have gets them excited.
In general, if they don’t see any products on sale, they lose the motivation to buy anything, as they feel they would be wasting too much money. Seeing deals not only will ensure more sales for the time being, but you would also likely be forming a loyal customer base as they would keep coming back to look for more offers and eventually end up buying products that are not part of the offers.
As for bundle deals, instead of bundling one product with another, it’s better to bundle more of the same product with different color choices. For example, if you’re selling cosmetics, bundling two eyeliners of the same type and price but one black and one brown is likely to attract customers. The hard part of dropshipping business is always to make the first sale but once you do, sales only keep coming, as long as you stick to the quality.
In some ways, even more than your products, your website is your biggest asset. Your website needs to look friendly from your customers’ perspective. Not only should the website be aesthetically appealing, but the interface also has to be good. Your potential customers should find it easy to scroll through all the items, and the products must be categorized so they can easily find them.
If you have a sale or bundle offers, it should be the first thing they see when they open the website. The texts for your headlines on product pages and sale offers should be clean and easy to look. Also, it’s better if you use big fonts, especially for products and offers you want to emphasize.
If you aren’t sure about how to do the layout of your website, take a look at other online stores. Look at their logo and the format and see if customers left any praise regarding the friendliness of the website. This way, you can take ideas from several websites to create something uniquely yours yet friendly enough.
Customer reviews can be a major push for increasing dropshipping sales. Your potential customer is more likely to purchase if they see reviews on the website that vouches for the quality of the product. When they want a product a lot but don’t know whether they are willing to spend the money for it, that one review gushing about the product can push them to hit the purchase button.
The reviews will also help you understand which products are more in demand and why and you can stock up based on that. You also get to know why your customers didn’t like certain products, and you can figure out how to improve that bit.
It doesn’t matter whether your store is niche-based or general, customer service can increase sales in a way few other methods can. And no, simply offering refunds when the customer finds a product lacking or sending them a generic thank you message for purchase won’t do. You need to stand out for them. Your customer should leave your website happy .
Along with the basic customer service 101 tricks, make it a habit to joke around with them. Laughter always leaves a strong impression. For customers who tend to order a lot, hold giveaways for them to make them feel special. Try out all the methods you can to make the customer feel valued in ways that suit your customer’s personality. And it would be great if your customer appreciation techniques are applied from the first day you open the website.
The product in demand changes depending on the season and occasion. What’s popular during Christmas might not be popular during summer. Keep a track of the products that are trending and when. Also, even if you have a niche store, you can still sell trending products that are in demand in that niche. Apps such as Sell The Trend show you top winning and trending products.
It’s simply obvious that online sales are bound to increase when the products are in demand among the customers. They would be in a hurry to get it before it goes out of stock. Along with it though, try collecting some unique items as well. Products that can’t be easily found anywhere else. If customers find out you are selling them, they are quite likely to frequent your store for it.
Also, your products should have a good image attached to them. A lot of people tend to not provide the right picture for the product, which makes them look less appealing than it is.
Ultimately, everything about your dropshipping business is dependent on your customers. If your customers don’t like your products or website, increasing your sales won’t be possible. As long as your customer is satisfied, your sales would naturally increase.
So, what you really need to do is focus on your customers and think from their perspective. Their likes and dislikes control the trajectory of your online business. It won’t be long before your dropshipping sales start increasing then.
By Lisa W.
Lisa is an integral part of the Sell The Trend Family. She has a keen eye for spotting products right before they become big winners!
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